Real World SEO Video Training

 

When SEO Gets Real it Gets Useful

Real World SEO distils the latest in search marketing and optimization principles to a format that is understandable to small businesses and professionals and best of all, actionable without spending your life studying SEO.  Try the first 3 modules of our 9-module “Essentials” course for FREE and see what we mean.

 

 

Real World SEO: Essentials

Our full Real World SEO: Essentials course is 9 modules and about 6 hours of instruction.  Here’s what you will learn in Real World SEO:

Module 1 – Introduction (34 minutes)

  • The Starting Point: pragmatic SEO
  • Be ready to roll up your sleeves and do some work
  • Expectations for the course
  • What you will need
  • What the goals of the course are

Module 2 – Basic Understanding (22 minutes)

  • How search engines find web pages
  • How they organize and store web page content
  • The anatomy of a SERP
  • Why certain sites are ranked higher than others

Module 3 – Evaluating Your Website (36 minutes)

  • How to evaluate your current website
  • The importance of KPI’s
  • Getting started with Google Analytics and Google Search Console
  • Resources for evaluating your website such as Open Site Explorer

Module 4 – Make it Search Engine Friendly (SEF) (62 minutes)

  • What SEF means
  • How to check for health problems using Google Search Console (GSC)
  • How to create an XML sitemap and let Google know about it, also using GSC
  • What a robots.txt file is, and why you need to check yours

Module 5 – Keyword Research (58 minutes)

  • Why keyword research is foundational to SEO success
  • How to do keyword research using Google’s “keyword planner”
  • How to determine whether a keyword is really competitive
  • Why “themes” are more important than “keywords”
  • How to set priorities for your SEO using your keyword research

Module 6 – Relevancy (56 minutes)

  • The important principle of “relevancy”
  • Key parts of the page for SEO
  • How to optimize a page for relevancy
  • What Panda is, and how to check your content for Panda-proof quality
  • The importance of a content-creation strategy

Module 7 – Authority (43 minutes)

  • The second pill ar of SEO success: Authority
  • What PageRank is and how it changed the search engine game
  • The impact of Google’s Penguin updates
  • Link-building basics

Module 8 – Conversion Optimization (27 minutes)

  • Why visits are meaningless without conversion
  • What factors keep people from taking action on your website
  • What conversion boosters will help you to get the most out of your SERP rankings
  • How higher conversions can also help your organic SEO efforts

Module 9 – Managing Your SEO (21 minutes)

  • Learn the difference between urgent and important
  • How to avoid SEO paralysis
  • How to get the most out of the SEO Journal that we provide as a bonus
  • What options are available to you to take your study of SEO and Internet Marketing to the next level

Bonus Materials

  • Sample SEO Workflow Journal (a handy team document for tracking and managing your SEO)

You can sign up for the FREE preview by clicking the button above.  Or, just go ahead and jump in headfirst to get all the value right away: