Retargeting ABC’s – 50 Things Every Marketer Should Know

Quick Takeaways:

  • Revenue increased 43% to 63% through retargeting (year over year on average)
  • 30% of consumers report a positive (or very positive) experience through retargeted ads
  • 59% report a neutral experience through retargeted ads (11% reported negative)

To view the entire article, click here (from Marketing Profs).

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