Retargeting ABC’s – 50 Things Every Marketer Should Know

Quick Takeaways:

• Revenue increased 43% to 63% through retargeting (year over year on average)
• 30% of consumers report a positive (or very positive) experience through retargeted ads
• 59% report a neutral experience through retargeted ads (11% reported negative)

To view the entire article, click here (from Marketing Profs).

Roy Nakamura

Roy is the President of Horizon Web Marketing.