“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”
Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?
Guess what, you’re part of a vast army of disappointed website owners.
Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”
We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.
We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.
Join us for free, and ask your questions at the end of the webinar. I’d love to have you attend, and I’m sure you’ll find it a profitable hour.
This webinar is limited to 100 attendees at the live session. It will be recorded and freely available for only 30 days after the broadcast date, so make sure you sign up today: https://attendee.gotowebinar.com/register/1928031404525741825?source=hwmwebsite
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.