SEO 2019: Ranking Factors and Statistics Galore
If You Don’t Think You Need SEO, You Need to Study this Infographic
Over the 17 years that I’ve been doing Search Engine Optimization, I’ve seen it relentlessly grow, not only in importance, but also in complexity. I was reminded of that as I reviewed this infographic at the bottom of this post (full disclosure, we didn’t create it, the folks at SEO Tribunal did).
From ranking factors to “fun facts,” the world you have to contend with to give your website the edge with Google is truly breathtaking.
Just mentioning the “code” names for all the ultra significant Google updates is a bit overwhelming. I still remember the first named update that I can remember attracting widespread attention, Florida, which was rolled out in 2003 and hammered one of my clients. It took over a year for us to bring that client back in search. Eventually they surpassed their earlier ranking, but it was a long year.
Subsequently just the ones I can remember were Caffeine, Panda, Penguin, Penguin 2.0, 3.0, etc, Venice, Phantom, Hummingbird, Pigeon, Mobilegeddon, Possum, and countless ones I can’t remember (Barry Schwartz has a comprehensive list over here, if you’re the curious type).
Another great resource for further research, and unique in that it has specific recommendations for action items related to the major updates, is published by UK-based SEO company MediaSkyscraper.
And of course keeping tracking of Google’s bobbing and weaving isn’t the only issue. The bigger problem is implementing what it is you think they want.
No wonder that having good resources to turn to as a “cheat” sheet is critical to succeeding. Thanks to SEO Tribunal for providing a pretty comprehensive and up to date one. Of course it’s wishful thinking to consider it the last update.
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.