SEO or PPC, Which Should You Choose?

Quick Takeaways:

• SEO: 15X more clicks compared to PPC, more cost effective, better long-term results
• PPC: Fast, immediate results; get highly targeted traffic; reach out to specific niches
• Bottom line: Consider both SEO and PPC

To view the entire article, click here (from MarketingProfs).

Roy Nakamura

Roy is the President of Horizon Web Marketing.