SEO or PPC, Which Should You Choose?
Quick Takeaways:
- SEO: 15X more clicks compared to PPC, more cost effective, better long-term results
- PPC: Fast, immediate results; get highly targeted traffic; reach out to specific niches
- Bottom line: Consider both SEO and PPC





To view the entire article, click here (from MarketingProfs).

Roy is the President of Horizon Web Marketing.
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