New “Online Basics for Business” Course from Horizon Academy

Why Don't I Show Up On Google?
And...What to Do About It!

By the end of these lessons,
you will understand:


check-mark-button

How Google sees your website


check-mark-button

How you might be confusing Google


check-mark-button

Websites listing your business might be hurting you


Ready for Online Success?

Key Insights

Here’s the key insights you’ll gain from this course:

  • How Google sees your website
  • How you might be confusing Google without even knowing you’re doing it
  • Dozens of websites are probably already listing your business without your knowledge, and how they are doing it might be hurting your chances with Google
  • The one service you absolutely can’t live without (and it’s nothing we sell!)
  • The importance of secondary listings on websites like Facebook and Yelp
  • What it means for your website to be “Search Engine Friendly
  • The two fundamentals of search engine rankings you cannot ignore

 

Who this course is designed for:

  • Non-technical Small business owners
  • Non-technical Marketing people
  • Non-technical Corporate managers
  • This course is not designed to make you some sort of SEO expert – you have a business to run!

 

Bonus courses. With this course you’ll get an additional 240 minutes of foundational SEO training:

  • Google My Business – What Owners and Managers Need to Know (70 minutes)
  • Basic Keyword Research Fundamentals (67 minutes)
  • Introduction to Robots.txt for Non-technical People (16 minutes)
  • Introduction to Browser Extensions (11 minutes)
  • Making your Website Search Friendly with Google Search Console (67 minutes)
  • How to Verify Your Website in Google Search Console (20:56)

About The Instructor

Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM).

Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee.

Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. He uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.

About The Lessons

Module
1


Introduction (1:57)


Module
2


The Problem: Google Is Ignoring Your Website (5:52)


Module
3


The 3 Components of Ranking Success (11:42)


Module
4


Diagnosing Search Engine Friendliness Issues (3:47)


Module
5


Diagnosing Relevancy Issues (8:50)


Module
6


Diagnosing Website Authority and Trust Issues (6:09)


Module
7


What You’ll Need to Fix Things (3:28)


Module
8


Making Your Website Search Engine Friendly (3:35)


Module
9


Making Your Website Relevant (18:27)


Module
10


Increasing Your Website Authority Through Backlinks (10:17)


Module
11


Improving Trust Through Consistency (13:34)


Module
12


Review (2:45)


Module
13


Additional Resources (4:54)


Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

 

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
 

 

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Ready for Online Success?