SEO Workshops are part of our training mission at Horizon Web Marketing

Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.

But we also take that training to a more formal level with our Horizon Web Marketing Academy, which offers, among other resources, the opportunity for anyone to learn SEO in a live workshop setting. All our workshops are led by yours truly, and it’s truly the best part of my job. I love connecting with students around SEO concepts they’ve never properly understood and watching them finally “get it.”

Our 5-day program is progressive and structured to begin at a very basic level. Even if you’ve never done SEO, this workshop will get you started. On days 1 and 2 we cover the basics of SEO, and in days 3-5 we take you into more advanced topics.

Our next scheduled workshops are in Las Vegas (Aug 6-10) and Denver (Sep 10-14) (Sign up links are at the bottom of this post)

Here’s how our program unfolds:

Day 1 – Foundations

• How Search Engines operate and how they interact with your website
• What SEO is and how it can help you succeed online
• A 6-step system for getting results quickly
• Keyword and market research
• On page optimization

Day 2 – Digging In

• External linking strategies
• Internal linking strategies
• Staying out of trouble with the search engines
• Blogging for SEO
• Introduction to local SEO
• Creativity

Day 3 – Advanced Topics

• Advanced keyword research
• Video SEO
• Advanced local SEO
• Concepts: Semantic search, natural language search and more
• Mobile and SEO

Day 4 – Google Day

• Google AdWords overview
• Google Analytics
• Google Search Console

Day 5 – Technical SEO and more

• Structured data (schema)
• Technical traps and pitfalls
• Competitive intelligence
• Social media
• Persuasive copywriting

SEO Training Workshop Sign Up Links

If you want to finally do SEO the right way, and you’re tired of trying to figure that out by wading through a hodge podge of SEO videos on YouTube, you owe it to yourself to sign up for one of our SEO workshops. Sign up links are below for all the courses.

Las Vegas, the Week of August 6th, 2018

Complete SEO training, 5-Day Course, August 6-10 – Closed

Basic SEO training, 2-Day Course, August 6-7 – Closed

Advanced SEO training, 3-Day Course, August 8-10 – Closed

Denver, the Week of September 10th, 2018

Complete SEO training, 5-Day Course, September 10-14 – Closed

Basic SEO training, 2-Day Course, September 10-11 – Closed

Advanced SEO training, 3-Day Course, September 12-14 – Closed

Ross Barefoot

Ross Barefoot got his start in small business managing an importing company in the bicycle industry.  While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.