SEO Advanced Class

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At the SEO Advanced Skills Workshop, you will learn advanced SEO skills that will add to your Essentials skillset. After you pass the final exam, you’ll receive certification showing that you’ve completed all the modules and understand the concepts.

Advanced Skills SEO Workshop Syllabus

The entire workshop is hands-on and personalized to you and your classmates. You’ll see demonstrations of real situations, hands-on practice of your own problems, and daily self-evaluations of each participant so we are sure you’re understanding everything.

  • Day 1 – Advanced SEO Strategies
  • Day 2 – Google Day
  • Day 3 – Final Day of Advanced SEO Tactics

Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Day 1

Day 1 – Advanced SEO Workshop

  • Advanced Keyword Research:
    • Keyword Forensic Analysis
    • Other Advanced Keyword Research Tips
  • Semantic Search
  • Resource Links
  • Natural Language Processing (NLP):
    • Understanding How To Take Advantage of Themes
  • Information Architecture:
    • What is IA
    • Why Do IA
    • 4 I/A Categories
    • Labeling Systems
    • Global Navigation System
    • Local Navigation Systems
    • Contextual Navigation Links
    • Supplemental Navigation Systems
    • Site Search
    • Examples of Well Developed IA
  • Local SEO:
    • Google’s Venice Update
    • Major Data Providers – Who powers whom?
    • How to Submit to Top Data Providers
    • About Universal Business Listing
    • Rating Local Search Factors
    • Business Listing Quality Guidelines
    • More Google Quality Guidelines
    • Google Local
    • Google Local – Photos, Videos and More
  • Video SEO:
    • Optimizing Your Videos
    • Video SEO
    • Keywords for Video
    • Create a Video Sitemap
    • Video Distribution
  • Mobile Search and SEO:
    • Mobile SEO Strategies
  • Duplicate Content Issues
  • Crawler and Indexing Issues
  • Student Website Reviews
  • Questions and Answers

Day 2

Day 2 – Google Day – A Day Dedicated To All Things Google

  • Paid Search
  • Planning Your Paid Search Campaigns
  • Google Adwords
  • Google Display Ads
  • Personalization of Search
  • Google Plus
  • Google Authorship
  • Google Analytics Advanced for SEA
  • Google Webmaster Tools
  • Google Panda and Penguin Rollouts
  • Measuring What’s Important: KPI’s
  • Advanced Google Analytics
  • Student Website Reviews
  • Questions and Answers

Day 3

Day 3 – The Final Day of Advanced SEO

  • Competitive Intelligence for SEO:
    • Why do CI for SEO?
    • More Reasons for CI
    • How to Do Competitive Intelligence Analysis for SEO
    • Off page Factors
    • How to Analyze What You Collect
  • Social Media and SEO:
    • Social Media Platforms
    • Social Media Guidelines
    • Social Media and SEO
    • Measure Social Media Reach
  • Schema.org and SEO:
    • Schema.org and Google
    • Schema.or Resources
    • 5 Schema.org Applications
  • Site Technical Issues:
    • Diagnosing Problems
    • URL Canonicalization
    • 301 Redirects
    • Crawler and Indexing Issues
    • Source Code Validation
  • Persuasive Copywriting for the Web:
    • Anatomy of A Sales Letter
    • Components for Building Sales Copy by Component
    • Examples by Category
    • Student Worksheets and Examples
  • The Power of Article Writing:
    • Life After Google Panda Update
    • Guidance on Writing Quality Articles
    • Easy Ways To Find Markets For Your Articles
    • Creative Commons
  • Press Releases and SEO:
    • Tips for Press Releases
    • 9 Reasons to Optimize Your Press Releases
  • Tips for Professional SEOs:
    • New Customers the smartest Way
    • Build A Genuine Reputation Right Now
    • How To Convert Prospects to Clients by Establishing Credibility
    • Steps for Building Powerful Proposals
    • Building and Defining Your Business in the SEO Industry
  • Questions and Answers
  • Certification Exam