SEO Basic Class
View all scheduled SEO Basic classes.
At the SEO Basic Class you will gain a thorough grounding of the basics of search engine optimization. This will be enough to get you started in using good practices and understanding certain practical tools.
This workshop is hands-on and personalized to you and your classmates. You’ll see demonstrations of real situations, hands-on practice of your own problems, and daily self-evaluations to ensure your understanding of the material.
The SEO Basics workshop spans two days.
Day 1 – Search Engine Basics: Getting Results
Day 2 – Search Engine Processes
Once you have completed this course and passed the final exam, you will receive official certification and leave with a firm grasp of how to successfully connect to your customers through the Internet.
[tabby title=”Day 1″]Day 1 – Basic SEO Essentials
- What is Search Engine Optimization?
- How Search Engines Work
- Organic Versus Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Web site
- How to implement SEO
- The Benefits of Doing SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google Panda and SEO
- Google Webmaster Tools
- Student Website Reviews
- Questions and Answers
Day 2 – Basic SEO Essentials
- Linking Strategies Through External and Internal Linking
- Key Concepts – Authority, Relevancy and Pagerank
- A Comparison of Various Links
- Links and Google Penguin
- External Linking Strategies
- Types of Links:
- Understanding Link Diversity
- Authority Site Links
- Getting EDU Links
- Building links externally to you
- SEO Strategy for Cleaning Up Links
- Tips for Finding Links
- Try a Link Discovery Tool
- The Power of Internal Links:
- Internal Linking Strategies
- HTML Sitemaps
- XML Site Maps
- Directory Style Sitemaps
- No Follow Attribute
- Absolute Versus Relative Links
- Disavowing Links
- How to Stay Out of Trouble with the Search Engines
- Getting the Most Out of Your Blog:
- Blogging and SEO
- Optimizing Your Blog Posts
- WordPress and SEO
- Tips For Increasing Your Chances For Popular Posts
- Understanding the Value of Trackbacks
- How to set up and use Trackbacks
- Blog Resources
- Blog Search Engines
- Student Website Reviews
- Questions and Answers