SEO Basic Class

View all scheduled SEO Basic classes.

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At the SEO Basic Class you will gain a thorough grounding of the basics of search engine optimization.  This will  be enough to get you started in using good practices and understanding certain practical tools. 

This workshop is hands-on and personalized to you and your classmates. You’ll see demonstrations of real situations, hands-on practice of your own problems, and daily self-evaluations to ensure your understanding of the material.

The SEO Basics workshop spans two days.

Day 1 – Search Engine Basics: Getting Results
Day 2 – Search Engine Processes

Once you have completed this course and passed the final exam, you will receive official certification and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Day 1

Day 1 – Basic SEO Essentials

  • What is Search Engine Optimization?
  • How Search Engines Work
  • Organic Versus Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Student Website Reviews
  • Questions and Answers

Day 2

Day 2 – Basic SEO Essentials

  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links:
    • Understanding Link Diversity
    • Authority Site Links
    • Getting EDU Links
    • Building links externally to you
    • SEO Strategy for Cleaning Up Links
    • Tips for Finding Links
    • Try a Link Discovery Tool
  • The Power of Internal Links:
    • Internal Linking Strategies
    • HTML Sitemaps
    • XML Site Maps
    • Directory Style Sitemaps
    • No Follow Attribute
    • Absolute Versus Relative Links
    • Disavowing Links
  • How to Stay Out of Trouble with the Search Engines
  • Getting the Most Out of Your Blog:
    • Blogging and SEO
    • Optimizing Your Blog Posts
    • WordPress and SEO
    • Tips For Increasing Your Chances For Popular Posts
    • Understanding the Value of Trackbacks
    • How to set up and use Trackbacks
    • Blog Resources
    • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers