SEO Workshop Master Class

View all scheduled SEO Complete classes.

register-button

This is as close to an SEO bootcamp as you’ll find. From the moment you arrive at our SEO Master Class, your experience will be hands-on and personalized to you and your classmates. Through demonstrations of common situations, and practical approaches to your own Internet marketing hurdles, we work right alongside you to ensure your full comprehension of the workshop materials.

Day 1 – Search Engine Basics: Getting Results
Day 2 – Search Engine Processes
Day 3 – Advanced SEO Strategies
Day 4 – Google Day
Day 5 – Final Day of Advanced SEO Tactics

Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Day 1

Day 1 – Basic SEO Essentials

  • What is Search Engine Optimization?
  • How Search Engines Work
  • Organic Versus Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Student Website Reviews
  • Questions and Answers

Day 2

Day 2 – Basic SEO Essentials

  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links:
    • Understanding Link Diversity
    • Authority Site Links
    • Getting EDU Links
    • Building links externally to you
    • SEO Strategy for Cleaning Up Links
    • Tips for Finding Links
    • Try a Link Discovery Tool
  • The Power of Internal Links:
    • Internal Linking Strategies
    • HTML Sitemaps
    • XML Site Maps
    • Directory Style Sitemaps
    • No Follow Attribute
    • Absolute Versus Relative Links
    • Disavowing Links
  • How to Stay Out of Trouble with the Search Engines
  • Getting the Most Out of Your Blog:
    • Blogging and SEO
    • Optimizing Your Blog Posts
    • WordPress and SEO
    • Tips For Increasing Your Chances For Popular Posts
    • Understanding the Value of Trackbacks
    • How to set up and use Trackbacks
    • Blog Resources
    • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers

Day 3

Day 3 – Advanced SEO Workshop

  • Advanced Keyword Research:
    • Keyword Forensic Analysis
    • Other Advanced Keyword Research Tips
  • Semantic Search
  • Resource Links
  • Natural Language Processing (NLP):
    • Understanding How To Take Advantage of Themes
  • Information Architecture:
    • What is IA
    • Why Do IA
    • 4 I/A Categories
    • Labeling Systems
    • Global Navigation System
    • Local Navigation Systems
    • Contextual Navigation Links
    • Supplemental Navigation Systems
    • Site Search
    • Examples of Well Developed IA
  • Local SEO:
    • Google’s Venice Update
    • Major Data Providers – Who powers whom?
    • How to Submit to Top Data Providers
    • About Universal Business Listing
    • Rating Local Search Factors
    • Business Listing Quality Guidelines
    • More Google Quality Guidelines
    • Google Local
    • Google Local – Photos, Videos and More
  • Video SEO:
    • Optimizing Your Videos
    • Video SEO
    • Keywords for Video
    • Create a Video Sitemap
    • Video Distribution
  • Mobile Search and SEO:
    • Mobile SEO Strategies
  • Duplicate Content Issues
  • Crawler and Indexing Issues
  • Student Website Reviews
  • Questions and Answers

Day 4

Day 4 – Google Day – A Day Dedicated To All Things Google

  • Paid Search
  • Planning Your Paid Search Campaigns
  • Google Adwords
  • Google Display Ads
  • Personalization of Search
  • Google Plus
  • Google Authorship
  • Google Analytics Advanced for SEO
  • Google Webmaster Tools
  • Google Panda and Penguin Rollouts
  • Measuring What’s Important: KPI’s
  • Advanced Google Analytics
  • Student Website Reviews
  • Questions and Answers

Day 5

Day 5 – The Final Day of Advanced SEO

  • Competitive Intelligence for SEO:
    • Why do CI for SEO?
    • More Reasons for CI
    • How to Do Competitive Intelligence Analysis for SEO
    • Off page Factors
    • How to Analyze What You Collect
  • Social Media and SEO:
    • Social Media Platforms
    • Social Media Guidelines
    • Social Media and SEO
    • Measure Social Media Reach
  • Schema.org and SEO:
    • Schema.org and Google
    • Schema.or Resources
    • 5 Schema.org Applications
  • Site Technical Issues:
    • Diagnosing Problems
    • URL Canonicalization
    • 301 redirects
    • Crawler and Indexing issues
    • Source code Validation
  • Persuasive Copywriting for the Web:
    • Anatomy of A Sales Letter
    • Components for Building Sales Copy by Component
    • Examples by Category
    • Student Worksheets and Examples
  • The Power of Article Writing:
    • Life After Google Panda Update
    • Guidance on Writing Quality Articles
    • Easy Ways To Find Markets For Your Articles
    • Creative Commons
  • Press Releases and SEO:
    • Tips for Press Releases
    • 9 Reasons to Optimize Your Press Releases
  • Tips for Professional SEOs:
    • New Customers the smartest Way
    • Build A Genuine Reputation Right Now
    • How To Convert Prospects to Clients by Establishing Credibility
    • Steps for Building Powerful Proposals
    • Building and Defining Your Business in the SEO Industry
  • Questions and Answers
  • Certification Exam