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Our Next SEO Workshop Training is Coming Up Soon!

Picture of hammer and bent nails with phrase "tired of getting SEO wrong" placed on workshops pageSEO Workshops are part of our training mission at Horizon Web Marketing

Why does Horizon do SEO Workshops? Well, we’ve always realized that the best SEO client we can have is one who understands what we’re doing for them and who can participate in the process. We have taken the time to explain and educate to all of our clients. Some of them were eager to learn, others not so much.

But we also take that training to a more formal level with our Horizon Web Marketing Academy, which offers, among other resources, the opportunity for anyone to learn SEO in a live workshop setting. All our workshops are led by yours truly, and it’s truly the best part of my job. I love connecting with students around SEO concepts they’ve never properly understood and watching them finally “get it.”

Our 5-day program is progressive and structured to begin at a very basic level. Even if you’ve never done SEO, this workshop will get you started. On days 1 and 2 we cover the basics of SEO, and in days 3-5 we take you into more advanced topics.

Our next scheduled workshops are in Las Vegas (Aug 6-10) and Denver (Sep 10-14) (Sign up links are at the bottom of this post)

Here’s how our program unfolds:

Day 1 – Foundations

  • How Search Engines operate and how they interact with your website
  • What SEO is and how it can help you succeed online
  • A 6-step system for getting results quickly
  • Keyword and market research
  • On page optimization

Day 2 – Digging In

  • External linking strategies
  • Internal linking strategies
  • Staying out of trouble with the search engines
  • Blogging for SEO
  • Introduction to local SEO
  • Creativity

Day 3 – Advanced Topics

  • Advanced keyword research
  • Video SEO
  • Advanced local SEO
  • Concepts: Semantic search, natural language search and more
  • Mobile and SEO

Day 4 – Google Day

  • Google AdWords overview
  • Google Analytics
  • Google Search Console

Day 5 – Technical SEO and more

  • Structured data (schema)
  • Technical traps and pitfalls
  • Competitive intelligence
  • Social media
  • Persuasive copywriting

SEO Training Workshop Sign Up Links

If you want to finally do SEO the right way, and you’re tired of trying to figure that out by wading through a hodge podge of SEO videos on YouTube, you owe it to yourself to sign up for one of our SEO workshops. Sign up links are below for all the courses.

Las Vegas, the Week of August 6th, 2018

Complete SEO training, 5-Day Course, August 6-10 – Closed

Basic SEO training, 2-Day Course, August 6-7 – Closed

Advanced SEO training, 3-Day Course, August 8-10 – Closed

Denver, the Week of September 10th, 2018

Complete SEO training, 5-Day Course, September 10-14 – Closed

Basic SEO training, 2-Day Course, September 10-11 – Closed

Advanced SEO training, 3-Day Course, September 12-14 – Closed

Bringing SEO In-House, Avoid these 7 Mistakes Companies Make

Companies often have bad experiences with SEO (search engine optimization) agencies and decide the solution is to bring SEO in-house. That can be a good choice, or a very bad one, depending on whether the company avoids the most common mistakes of bringing SEO in-house. In this video we explain the most common 7 mistakes that companies make (audio transcript follows the video).

Audio Transcript

Ross: Hi, I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy. This is going to be a bite-size SEO video. I’ll try to keep it painlessly short.

I’m going to talk real quickly about in-house corporate SEO. A lot of companies are bringing SEP in-house or they already have SEO employees or departments that are dealing with SEO. That often can work really well or sometimes it can turn into a nightmare.

What I put together here is seven don’t do its, that’s in-house corporate SEO types of mistakes that can torpedo an SEO program. Let’s move through them really quickly.

Number one: delegate to the busy person. I know there’s a saying that, “If you want something done, give it to a busy person”. No, not so much. If you take a person who’s already got a full work load and you tell them, “Hey, by the way, do some SEO here,” it’s not going to happen. Your effort’s going to fail.

That leads us, also, to number two, what I call “Foolish optimism” and it’s sort of in this same vein. It’s sort of, also, this type of attitude that, “Well, we can get SEO done with a few minutes here and a few minutes there.” Unfortunately, SEO now is a time-intensive practice. It’s also pretty broad. There’s a lot of different components to it. For a larger company, let’s say if you have 10, 20, 30 million dollars more in revenue well inept the boards, it’s really the type of the project that is going to need even more than one person. You’re going to need a team if you’re going to bring it in-house because it’s going to take a team to get everything done. So being optimistic is great but being foolishly optimistic about how much you can get done with hardly any time investment, is a huge mistake.

Now let’s talk about number three: no authority, no respect. This is the Rodney Dangerfield point. Namely, if you set up an SEO department or you put in place an SEO staff member and they don’t have authority or respect from the other departments, particularly from the web developers, they’re not going to make much progress because here’s how it goes. They go to the web guys and they say, “Hey, we need to make this change because od x, y, z.” The web developers will say, “Oh yeah, right, that’s just SEO. We’re not going to worry about that until when we get to it” and “when we get to it” means “never.” If you have a situation where your SEOs are not getting the respect that they need, the effort’s going to fail, as well.

Next item, number four and this kind of is all part of a culture, the executive team not on board, isn’t really invested, or doesn’t really believe int he success or even in the mission of the SEO team or the SEO person. If that’s the case, if the executive team is only giving grudging permission for this to move forward and they don’t really understand the value it brings to the organization, you need to work on changing that before you start hiring SEO people or start training SEO people in-house.

Now let’s go on to number five, ignorant manager. I’m not saying this as an insult. Maybe you’re one of those, all right? Ignorance is nothing wrong with that, just means you haven’t learned about something, right? Well, a manager who, let’s say, is a financial person, human resources person, maybe hard-core marketer and who is expected to then supervise and manage an SEO team or an SEO individual is going to have a very hard time because, for one thing, they won’t really know if the person is qualified, doing the right job. It is fairly detailed and there are a lot of things you can be doing that are wrong. So the person who’s managing them doesn’t need to be an expert but they do need to know something about SEO. That’s another reason in-house SEO efforts often fail.

Let’s take it down to number six, unrealistic or nonexistent goals. So if an SEO team is just told to make things better, what’s going to happen? Like in any other business department, nothing really much is going to happen or the wrong thing is going to happen. But what about those goals being realistic? First of all, there need to be existing goals. They need to be specific. They need to be realistic and they need to match the business mission as well as what SEOs can accomplish. That leads back into point number five. If you’re the manager and you don’t know anything about SEO, it’s going to be really hard doing a good job with number six.

Now let’s talk about the last one and that is whether you delegate SEO to a person or a team in-house or you bring on new people, the lack of skills and training is one of the biggest mistakes that companies make. Here’s how this normally works out. You’ve got, I don’t know, Barbara in marketing and she just finished a project and Barbara maybe has a pretty empty schedule so somebody has the bright idea, “Let’s have Barbara do SEO for us.” You call in Barbara, “Hey, Barbara. Do you know about SEO?” “Well, I’ve heard of it before.” “Why don’t you educate yourself on SEO a little bit and then you can do SEO for us.” What happens, well, YouTube videos, You to me courses, blog posts, in other words, just a hodge-podge of bits and pieces of information that aren’t really coherent. It’s going to lead to a poor effort at best. Sometimes it can lead to doing outright damage.

So, if SEO is going to be important which it is for most companies, the training needs to be in place. And when you come to hire a person, sometimes it’s hard to evaluate their skills, especially if we go back up here to the ignorant manager point. Sometimes it’s best to hire or delegate based on character and train for skills. There is a way to get in-house corporate training and one of those ways is to hire us to do it. You knew this was leading up to some sort of a pitch but I won’t make it a hard pitch, just a soft pitch. That is, if you’d like to contact us, we do private in-house corporate training, minimum of three employees or more. We also do workshops that you can send your employees to to get them trained. So keep that in mind, look for the links below and I’ll see you next time. Oh wait, also, subscribe, right? Hit the subscribe button. It’s something you could say. All right. Talk to you next time.

Corporate In-House SEO Training? 7 Questions Answered

SEO Training for Teams

We offer SEO training for companies who want their employees trained in house. But there are always a lot of questions. In this 7-minute video lead SEO trainer Ross Barefoot answers the most 7 common questions about in-house corporate SEO training (an audio transcript follows the video, if you’re one of those brave souls who would prefer to read)

Audio Transcript

Ross: If you have questions about in house customized corporate SEO training, you’ve come to the right place. I’ll be answering the top seven corporate SEO training questions right after this.

Hi, I’m Ross Barefoot with Horizon Web Marketing. You may know that we don’t just do SEO consulting. We also produce SEO training videos, SEO training workshops. We even have a division of our company called the Horizon Web Marketing Academy, which is a partner of the Search Engine Academy. You may not know, though, that we also do in house corporate SEO training where we come to you and train your team. I’ve done another video where I talk about the common mistakes that companies make when they bring their SEO in house. One of those mistakes is to put people into roles without the proper training. People who do SEO with appropriate knowledge and skills can actually do more harm to your website and to your web marketing than good. You may have questions around this subject, and in fact, that’s the point of this video. I’m going to answer the most common questions that we have about our corporate SEO training. Let’s get started right now.

Number one question is always what’s the minimum or maximum number of trainees. Well, there’s really no minimum per se, but we do have a minimum price, so where it starts to usually make financial sense for a company is if you have at least three people to train. Now, SEO trainers have taught groups as large as 20 people successfully, but often the best number of employees is around five to ten. That’s a good sized team.

What about curriculum and customization? You probably know web marketing and search engine optimization any more are broad, demanding fields so you may legitimately wonder, “Well, what does the training include?” For corporate SEO training, that can vary a lot because the biggest single advantage of dedicated training is that we customize it to your company’s situation. Now, you can go to our website, and I’ll give you a link in the description here where we list the curriculum for our typical five day workshop. You can take a look at which subjects to give you an idea of the types of subjects that we do training on, but again, our corporate SEO training is designed specifically for your company and your team.

So the next question is typically, “Well what does the company need to provide for us to come in and train?” Well, first of all, remember that bit about customization? For us to create a program to suit your business, we usually are going to ask you for some access to at least your website analytics. That’s because part of our corporate training effort is to assess where your program stands right now so that we can make sure and address your key needs. In addition to some access, there’s the more obvious stuff. We need your company to provide a training room large enough to accommodate the group, and it does need to be an area where the group can focus without any unnecessary interruption. Now, some companies will opt for a virtual training space away from the main office to make sure their employees get the best experience. Also, it’s best if each of your employees has a laptop or a workstation ready. Remember this is a workshop type of training, so we’d like students to be able to follow along on their machines and even implement where it’s appropriate to what they’re learning.

So question number four is usually, “Well, how long is the class, either in terms of hours or days?” Typically a class starts at about 9:00, goes to 5:00 with an hour or so off for lunch and a couple of breaks. It can also last any number of days depending on the level of customization and what your needs really are, but typically we do in house training programs in two, three, or five day segments.

Question number five is, “Well, what if we have different types of employees needing different types of training?” This often is a really tough problem. For example, I’m preparing to conduct a training in just a couple of weeks for a company that has a team of web developers that need to get a handle on technical SEO, but they also have content creators that need to know SEO so that they can create and pursue content strategies that align with SEO goals. Well, here again, the advantage is in the customization. Now, often we will teach the fundamentals of search to employees that have different job assignments because a holistic understanding of how search works and what works with search engine optimization can get the whole team playing on the same game so to speak. But then we can structure a program where training is split and focused differently for different job roles.

Question number six, we’re usually asked, “Well, who actually does the training and the customization?” Well, as it so happens, I’m the lead SEO trainer and the chief SEO strategist at Horizon Web Marketing, and I usually lead the in house corporate SEO training. I also usually am the person that will get on the phone and work with you to craft a workable program. Now, as you can imagine, this does limit the number of corporate SEO training clients we can accept each year, but we’re committed to keeping our program small enough to ensure the type of quality instruction our clients expect.

Now, the big question, “Well, how much does all of this cost?” Usually you’re going to have to consider budgeting anywhere in the range of one to three thousand dollars per employee for in house training. Because our training varies so much from company to company and situation to situation, we can’t really come up with a price that we can just plug into a page or even a video like this, but we can give you a very specific and a very competitive price as soon as we have a conversation and learn more about your needs, so call us at 702-836-3278 to have that conversation. Select option one when you call in.

Well, I hope that answers some of your questions, and in the answers you see how a powerful, customized in house corporate SEO training program can help your company. Now, if you want to save time on that phone call, go to HorizonWebMarketing.com, Train My Team, and fill out our secure, no obligation quote request form, which will get us started. Again, my name is Ross Barefoot, I’m with Horizon Web Marketing and Horizon Web Marketing Academy, and I look forward to training your team.