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How to Add a User to Google Analytics (and 6 more “add user” how to’s)

picture of keys illustrate adding users

Adding a user to Google Analytics is easy!

  1. Log in to Google Analytics with your usual login credentials
  2. Click on the “gear” icon or the word “Admin” in the lower left of the screen
  3. At the Account level (the far left column of choices), click on  “User Management”
  4. In the pop-up overlay, click on the blue circle with a white “plus” sign in the top right corner
  5. Enter the email address of the person you want to add (it has to be an email that can log into a Google account, whether or not it’s a gmail account)
  6. Specify the level of privileges you want to assign to the user in the lower part of the screen that appears
  7. Click “Add” (blue button at the top right of the screen)

This is just one of the how to’s that we need to walk new clients through when we start serving their digital marketing program. So, to make it easier to see the instructions that are relevant, we created a playlist of 7 videos that will show you how to add a user to:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Google Merchant Center
  • WordPress Dashboard
  • YouTube Channel

If you’ve just started in digital marketing delegation, whether to an agency or employees, you’ll have to share access to critical properties. NEVER pass around your credentials to do that. These videos show you a better way.

(Do you need a video that we haven’t made yet? Tell us in the comments!)

To Our Agency Friends: Feel Free to User these Resources for Your New Clients

Below the embedded playlist below, there’s a link to the playlist itself. These videos are meant to be useful to our clients, but if they add value to your operation, we certainly don’t mind you sharing them.

Care to share?

Here’s a shareable link to the playlist: https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB

Just need to access a specific “How to Grant Access” video?

Here are some direct links you can use:

Or, copy the code below and you can embed the full playlist on your own website customer service page.


<iframe 
src="https://www.youtube.com/embed/videoseries?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB&rel=0" 
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">
</iframe>

How to Verify and Get Started with Google Search Console

If you’ve watched my videos for very long, or taken any SEO Training workshops with me, you probably won’t be surprised to find out that I’m a big fan of Google’s free Search Console.Search Console is great for viewing how Google is interacting with your site (primarily crawling and indexing it), which, as you can see from their comments above, was the original focus of the tool.

How to Verify Google Search Console Domain Property Types

…there’s a catch: it’s a little more difficult to set up one of these domain property types in Google Search Console. You see, you can’t use the Search Console unless you prove to Google that you are authorized…here’s how

Is Your Website Infected with Malware? Free Tools to Help You Check.

And You Don’t Even Need to Be “Techy” to Use Them!

Scroll down to watch the video (audio transcript is below that)

Do you know that “bad actors” on the internet will try to infect your site with malware and spam in ways so subtle that you don’t even know they’ve done it? And often they aren’t after your secrets, they just need your website to help them blast spam emails, practice negative SEO, or host hundreds of advertising pages you don’t even know about.

In they process they can hog your website resources and earn you or other websites a bad reputation with Google. For that reasons you need to be able to quickly check your website for unwelcome intruders. Of course there are lots of more technical tools for doing this (if your site is running WordPress our favorite tool for checking and protecting is Wordfence).

In this video we take a look at a number of other tools that require no technical expertise to use, and we find that they are not all created equal.

(Interested in more in depth SEO training? We offer live SEO workshops like this.)

By the way, if you discover that malware is infecting your website, you will need technical help, so be prepared. But whatever you do, don’t ignore this issue. It’s one of the first things we do when we’re doing an SEO Audit.

Audio Transcript

Hi, everyone. I’m Ross with Horizon Web Marketing, and I’m here with another SEO Audit How-To. So, we’ve been working our way through the SEO audit checklist that we use internally when we do an SEO audit on a site and giving you little tips on how you can clear items from your audit checklist. Let’s take a look at the checklist. As we scroll down under the technical factor section of the checklist, you’ll see that one of the sections is security issues, and I’ve done another video that talks about how we can clear these two items. Is the site using https, and is that being served consistently?

detail image of seo audit checklist with the security issues highlighted

Today, we’re going to talk about this question, is the domain clean of hidden malicious code? Now, you may think that your domain is as clean as a whistle, but on the other hand, the people that are out there planting malicious code on websites often do a pretty good job of not letting you know that they’re around. And don’t be going according to the assumption that every time someone hacks into your website, they want to steal something from you. Often they’re hacking into your website so they can do things like blast out spammy emails or put up advertising pages that you don’t know about using your domain, and now also they might use your domain for something called negative SEO, where they plant a whole bunch of really lousy links to other websites to try to take them down, and you’re just the unwitting host of this.

So, here’s how we go about checking a site, and before I do that I’m going to show you this article here and I’ll put a link to this article. It’s a pretty good one, “11 Awesome Tools for Website Malware Scanning.” So I went through there, and I actually saw some tools that I didn’t know about before. They’ve got a list of some. Now, many of these tools are ones you have to install on the backend of your site. What we’re going to focus on today, with the exception of Google Search Console, we’re going to show you tools where you don’t have to have login privileges in order to check out a site.

So, if you do have, when it comes to your own site that you own, probably the first place you’re going to go is to Google Search Console. Now, if you’re not familiar with Google Search Console, you need to change that, and we’ve got some videos that show you how to get set up with it.

When you’re within Google Search Console, on the left you’ll see that there’s a choice called Security Issues, and when we click on that, if Google has picked up on any malware, any malicious code on your site, they’re going to give you a notification here. So typically, they’ll push a notification to you if you have your email entered into Google Search Console, but as a matter of course for sites that we maintain, we make it a practice to check this at least once a month, make sure that Google hasn’t picked up on something that we’ve missed. However, this is a cursory check. It doesn’t catch a lot of stuff. I have had it catch security breaches before, but I don’t think it always does that.

The security issues screen in Google Search Console

Now, some of the checkers that are listed on that page that I showed you are not that great at catching code, so what I did is I decided to go to a website that I know has malware infection because I’ve been following this website for years because they’re a host for what we call negative SEO and have actually been used to launch attacks on at least one of my clients. So, I’m going to go to this website, and here it is. It’s called coopercomputers.com. It’s still up and online. You can see that it’s like an abandoned site. If you dig down into this domain, you’ll see pages like this where basically the pages have been hacked, and then all sorts of images have been placed. And if you dig down into the code, you can find all sorts of shady stuff going on. So, I decided to take this and do a little test on some of the malware checkers that are listed in the article I showed you.

The first one that I went to is this one here called virustotal.com. I ran that site through it, came back pretty clean. This is basically a meta check, so it goes and it goes through a lot of different checks. Notice it shows Quttera’s listing this as suspicious. Quttera is another one of the sites that we’re going to take a look at.

Web Inspector, another one here we go to, and boy, it looks like it’s pretty clean so far. And then I’ve gone to Rescan.Pro, which is another resource. We’ve scanned the site and once again, looking good. Alright. Now we’re going to go to the site that we always use when we do a check like this on a client’s website or on a prospect that we’re looking, for example, for a link partnership arrangement. We’re going to go to Sucuri, and a lot of developers know Sucuri. They really know their stuff pretty well. Plugged in the website. Notice, not so clean. “Warning: malware detected. Critical Security Risk. Known Spam detected. Your site is hacked and needs immediate attention. Malicious code was detected on your site.” Notice down here, “Malware detected by the scan and injected spam detected.” So, obviously this site is not as clean as some of these tools would have made it out to be.

picture of results page of check on coopercomputers

Our Go-To Web-Hosted Site Check Is Sucuri

Now, I have plugged this same homepage of this site into Sucuri, and it’s come back clean, even with this tool. As a matter of fact, just last week I was doing a demo where I plugged this computer in. Sucuri came back and said that the homepage was clean, so I had to go and put an internal page into the checker in order to discover the code. The moral of that is when you’re doing a check on your site, don’t stop at the homepage. Pick a couple of internal pages and run them through a couple of different checkers.

Now here, Google has their own what they call a Safe Browsing Report. Notice Cooper Computers came back clean with Google’s own report. But, Sucuri is not the only one. There is Quttera. Remember they were mentioned. It says, “Potentially suspicious content detected on this website.” And you scroll down here and it’ll tell you that it has potentially malicious files that it found on this site.

Also, Siteguarding here, another tool, actually gave me an extremely good readout on this site although it’s a little bit on the technical side. It says, “The website is infected.” Now, this is the one that was probably the most surprising to me because they actually identified the infection as “Spam SEO Linking Anomaly,” which goes along with the negative SEO. That’s a subject for another time, but basically the bottom line is they were able to pick up on the infection at Siteguarding. I think I have one more example here. Nope. No more examples.

So, there we’ve just walked through a few tools. I would say if you’re in doubt, I would typically recommend Sucuri as my first bet go-to site. But as I’ve shown you, these tools are not entirely perfect, and they don’t claim to be. There’s only so much that a tool can do running a scan, but this will give you a good start in checking whether your website is infected.

So, I hope this has been useful to you. Let me know if you have any comments, suggestions for this video or for any others, and definitely subscribe with the big red button. Next to it there’s a little bell icon. Make sure you click on that too because that’s the only way you’ll actually get notifications pushed to you from Google.

I also drop a few more resources and links down in the description, so be sure that you click on the ‘Show More’ button underneath the description to see everything that’s available with this video. And definitely come back and check out our other videos when you have a minute. I’ll see you next time.

How to Set the Preferred Domain in Google Search Console

SEO How-to Video: Make Sure to Set the Right Version of Your Website in Search Console

There are at least two versions of your website, and it’s important you tell Google which version of your site is the “preferred” one. In this video I will walk you through the “why it’s important” and also “how to get it right.”

(If you prefer reading to watching, the text version of the video is below)

Audio Transcript

Did you know that Google sees different versions of your website? That’s the case even if you never intended to create different versions of your website. Did you also know that it’s extremely important to know which version of your website you’re looking at or working with when you’re using Google’s search console.

Well, that’s the subject of our video today in business basic SEO, so stick with us and I’ll be right back.

Hi, I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy where we help business people understand SEO. Now today we’re going to be talking more about the search console, this is a free tool that Google offers to web masters, business owners, anyone who’s working in digital marketing or SEO and who wants to do better with Google.

Now, search consoles are a very valuable tool as a matter of fact in our consulting business, we work with it all the time. In our training academy we teach about using it all the time. Let me explain a little bit what I’m talking about when I say that there are different versions of your website. I’m going to jump over to a website that’s sort of an under developed website. It’s very plain looking, but it will serve the purpose for us.

Now, this website is called artisansofcolorado.com, and you’ll notice up in the address bar, up here for search. Notice the details of how that’s represented, h-t-t-p-s www.artisansofcolorado.com. Now that website also could be reached if I typed in, for example just artisansofcolorado.com. If I type that in it’s actually going to go to the same website, but Google actually views those as two different variations of the same website. As a matter of fact, it’s technically possible for you to have completely different content on the www version of your website, than you have on the non www version of your website.

It goes beyond that, this particular website is running over what we call a secure protocol, and Google has been pushing most site owners to run over a secure protocol. That’s always shown with http and then an S, after the http. So, in essence for any website that’s running securely, there are four different ways to reach that website. Http://artisansofcolorado.com, http://www.artisansofcolorado.com. Https://artisansofcolorado, and https://www

Screen capture of the various versions of artisansofcolorado.com that can appear in Google Search Console

Now, the interesting thing about this is when you’re working with your website, and Google search console each of those variations really should be setup as if you had four different websites. We’re going to switch over now to Google search console, and I’m going to just show you a little bit about how you do this, and how you indicate to Google which one is what we call your preferred domain when it comes to working with Google search console.

Now first of all, adding a website to Google search console and getting setup with Google search console is a little bit more involved and we do have a video that walks you through that process. So, if you have never added your site to Google search console before, I’m going to put a link on screen. I’m also going to put a link down in the notes for this particular video and you’ll be able to link over to that. I’d recommend you stop at this point, go over, learn how you add and verify a website in Google search console. Then come back and conclude with this.

So, what I’m going to do right now is I’m going to use this red button up in the top right, add a property and I’m going to use https//artisansofcolorado.com, and what Google will do is it will add this, it will ask me to verify it.

screenshot of Add a Property button in Search Console

Now, because I don’t want to bog down this video, I’m going to go ahead and complete these steps and then I’ll come back into the video when I’m done, and then we’ll move forward from there. So, here we are back at the search console and I’ve taken a moment and added and verified four different websites, but you and I both know this is really one website.

To Google however they’re going to treat it as four. I have the http version of artisans of Colorado without the www, and I have it with the www, and then I have the same thing for the https version. Both different variants of the site. Google does recognize that these sites are probably supposed to be tied together, but they still recommend that you set which one of these in the settings of search console is your preferred domain. Which one should be dominant? So, how do we determine which of those is which? I’m going to suggest that the easiest way to do it particularly if you’re non technical is to let the internet make the decision for you.

So, go to a browser, and then notice how I’ve typed in just the domain name, now the domain name is whatever word is to the left, followed by whatever is to the right of the period. So, in this case it’s just straight out artisansofcolorado.com and I don’t add in www. I don’t put in http, I just put in the domain name and I hit enter. Notice how the address bar in the top has changed, https and www have been added. So, this indicates to me that this website is setup in such a way that it should default to that particular variant. Let’s return to search console and here’s how we tell Google that, that should be our preferred domain.

screenshot of the settings gear icon in Search ConsoleWe’ll click on this one here, the www version, and then we’ll click on the gear at the top right, and we’ll select site settings. Often when you first set this up, Google will choose one of those as the default. In this case, if it comes up set as don’t set a preferred domain, you’re going to now change that setting and we will here. We’re going to select the radio button. Remember we want to be with the www, we’ll click save. Now, I’m going to show you something interesting about this. Google of course tells us that it views these as four different websites in effect, but once I’ve made this change if I go to any of these other variants. Let me take this one here, and I click on settings.

screenshot of the site settings in GSCNo, it’s changed it for this one as well. So, in other words this does indicate that Google recognizes, as I said earlier that these are supposed to be part of a matched group. Basically we have done what we need to do. Now, the last thing that I need to tell you is, when you come back to search console as data has started to accumulate here, you will not see the same data in each of these various websites. So, the account that you go to for your most consistent, most complete information is going to be the one that you set here and proceeded by your default protocol in the http versus https. That defines what we call protocol.

So, typically when we come back and we want to manage this site, submit site maps to Google search console or see things like for example crawl errors and so forth. We want to focus on that particular property. Now, there is a way where we can further tie all of these websites together and it’s something called the set, but I’m going to leave that for another video. So, for now I’m going to just let you go and set your preferred domain if you haven’t already done so. Of course if you haven’t added your websites to Google search console, then go and look at the other video that I’ve referenced in the description. Then go and add those sites to Google search console. That’s one of the first steps that you do when you’re optimizing a site for search.

I hope this bit of business basic SEO has been helpful to you. If you like tips like this, and they are useful to you, make sure that you subscribe to our YouTube channel down below. Also, go ahead and leave us a comment if you’d like to see videos that we don’t have within our channel. In the mean time, thanks for tuning in and we’ll see you next time.