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Question: How Do I Add My Business to Google?

Business owners have a powerful tool available in their quest to get more visibility in Google. Introducing our free Masterclass on getting started with Google My Business. It shows you how to find, claim, and verify your business in GMB. If you’ve ever been confused and intimidated by Google’s free GMB service, this course is a great starting point. And it’s free!

Google Reviews: Why They’re Important and What to Do About Them

Why GMB Reviews Are So Important

What we’ll cover in this post:

  • The importance of Google reviews to your online reputation
  • How to respond to both positive and negative reviews
  • A step-by-step how-to on the process

In order to get the most out of your Google My Business listing, it is important to keep up with reviews on a consistent basis.

Responding to Google reviews is just as influential as the reviews themselves. It provides prospective customers with a feel for what you’re like, encourages more customers to leave reviews, and can sometimes result in people amending their initial negative reviews and ratings to positive ones.

gmb review example Responding to reviews will also help you to stay on top of your online reputation, make improvements where necessary, and identify strengths to focus on.

It is important to take special consideration when replying to negative reviews. Be professional and calm when responding to these while also providing either an explanation for the negative experience the reviewer had or a resolution.

If there is no explanation, or if you feel the reviewer is being dishonest or misrepresenting their experience, it is never a good idea to express this in your response.

In the case that a disgruntled person or business competitor is deliberately committing libel or slander there are further actions that can be taken, but that is a bridge to be crossed when the time comes, and going about this is to be resolved circumstantially.

How to Respond to Google Reviews

Here is a step by step guide on how to respond to your Google reviews:

Step 1: Sign in to Google My Business

Access the Google My Business dashboard by navigating to business.google.com.

 

 

If you own or manage your business listing but are directed to a page with a search bar in the center that prompts you to “Find and manage your business,” no need to fret. Simply click on the Google My Business logo in the top-left corner of the page.

 

 

Step 2
Click the three horizontal bars in the top left-hand corner and click on your listing from the “Locations” menu.

 

 

Step 3

To the left, you will see a panel containing multiple options (“Home”, “Posts”, “Info”, “Insights”, and below “Insights”, “Reviews”). Click on Reviews.

gmb diagram
It will then, at the top, show you all of your reviews which you can sort by All, Replied, and Haven’t Replied. To the right of these options, there will be three horizontal lines. Click on this to see further ways in which to sort your reviews if you wish to, such as ranking them from highest to lowest or vice versa.

At the bottom of each review, you will see an option to Reply. Simply click on this, type your reply, and click Post Reply. If you have already replied to a review, instead of presenting you with the Reply button you will see the option to either Edit or Delete your reply.

 

Responding to these reviews, good and bad, is essential for local SEO. We hope that this has helped you understand Google Reviews the process so that you can climb your way to the top 3.

 

“Google My Business A to Z” – The Complete Course Is Now Live

Ross BarefootRoss Barefoot got his start in small business managing an importing company in the bicycle industry.  While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional […]

C-Suite SEO Tip #1: Target the Right Metrics

Measuring the success of SEO is a challenge, but it can’t be done if you’re looking at “vanity metrics” instead of numbers that matter to your business success. Read this to understand the difference between Key Performance Indicators and Vanity Performance Indicators and get ideas that will improve your marketing.

Sale Stoppers: Why Some Websites Never Generate Any Business

man unhappy with website sales stares at screen, line drawing

“Why have I invested all this money in a website? It never generates any leads or sales for my business!?! What a waste!”

Have you ever found yourself screaming in frustration at your website because it’s not giving you any return on investment?

Guess what, you’re part of a vast army of disappointed website owners.

Determining the cause of website non-performance isn’t always easy, but we have to start somewhere, and usually in our consulting business at Horizon Web Marketing we start, not with paid search or “organic” SEO, but by looking at the website and asking ourselves: “How can this website do a better job earning money for its owners RIGHT NOW?”

We call this process “conversion rate optimization” (CRO), and it’s all about doing more with the traffic you already have BEFORE you go out and try to attract a bunch of new visitors.

We know from our own experience that this process can bear rich fruit for small business, and so we decided to host a free webinar to give you some actionable tips for identifying and correcting simple, common mistakes that might be standing in the way of your website’s ability to convert visitors to customers.

Join us for free, and ask your questions at the end of the webinar.  I’d love to have you attend, and I’m sure you’ll find it a profitable hour.

This webinar is limited to 100 attendees at the live session.  It will be recorded and freely available for only 30 days after the broadcast date, so make sure you sign up today: https://attendee.gotowebinar.com/register/1928031404525741825?source=hwmwebsite