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Google Reviews: Why They’re Important and What to Do About Them

Why GMB Reviews Are So Important

What we’ll cover in this post:

  • The importance of Google reviews to your online reputation
  • How to respond to both positive and negative reviews
  • A step-by-step how-to on the process

In order to get the most out of your Google My Business listing, it is important to keep up with reviews on a consistent basis.

Responding to Google reviews is just as influential as the reviews themselves. It provides prospective customers with a feel for what you’re like, encourages more customers to leave reviews, and can sometimes result in people amending their initial negative reviews and ratings to positive ones.

gmb review example Responding to reviews will also help you to stay on top of your online reputation, make improvements where necessary, and identify strengths to focus on.

It is important to take special consideration when replying to negative reviews. Be professional and calm when responding to these while also providing either an explanation for the negative experience the reviewer had or a resolution.

If there is no explanation, or if you feel the reviewer is being dishonest or misrepresenting their experience, it is never a good idea to express this in your response.

In the case that a disgruntled person or business competitor is deliberately committing libel or slander there are further actions that can be taken, but that is a bridge to be crossed when the time comes, and going about this is to be resolved circumstantially.

How to Respond to Google Reviews

Here is a step by step guide on how to respond to your Google reviews:

Step 1: Sign in to Google My Business

Access the Google My Business dashboard by navigating to business.google.com.

 

 

If you own or manage your business listing but are directed to a page with a search bar in the center that prompts you to “Find and manage your business,” no need to fret. Simply click on the Google My Business logo in the top-left corner of the page.

 

 

Step 2
Click the three horizontal bars in the top left-hand corner and click on your listing from the “Locations” menu.

 

 

Step 3

To the left, you will see a panel containing multiple options (“Home”, “Posts”, “Info”, “Insights”, and below “Insights”, “Reviews”). Click on Reviews.

gmb diagram
It will then, at the top, show you all of your reviews which you can sort by All, Replied, and Haven’t Replied. To the right of these options, there will be three horizontal lines. Click on this to see further ways in which to sort your reviews if you wish to, such as ranking them from highest to lowest or vice versa.

At the bottom of each review, you will see an option to Reply. Simply click on this, type your reply, and click Post Reply. If you have already replied to a review, instead of presenting you with the Reply button you will see the option to either Edit or Delete your reply.

 

Responding to these reviews, good and bad, is essential for local SEO. We hope that this has helped you understand Google Reviews the process so that you can climb your way to the top 3.

 

Video Review: Google Lighthouse SEO Audit Tool

Did you know that Google has its own SEO Audit tool? It’s part of their “Lighthouse” suite of webmaster tools, which now is itself incorporated into the developer tools that are built into the Google Chrome browser. (Lighthouse is also available as an extension for Google Chrome, which makes it conveniently accessible from the browser toolbar)

In this video review review I take a look at the SEO audit portion of Google Lighthouse. It certainly sounds promising, and after all, if it’s from Google isn’t it from the horse’s mouth? Spoiler alert: it’s not a replacement for a real SEO audit. Have you used Google Lighthouse? Do you like it? Hate it? Are you mystified by it? Watch the video and add your own comments and questions below.

Google Lighthouse Review: Video Transcript

Hi. This is Ross, with Horizon Web Marketing and it’s time for another SEO checker review. I’ll be right back.

As you probably know, I’ve been working through these free SEO checkers that are online tools that purport to give you an overview of the SEO potential of your website. In most cases, you go to a website, put in the homepage or any page, sometimes, of your website, and you click a button and they’ll give you a report.

SEO Checkers in General

Those tools are often referred to as SEO checkers, SEO checkup tools, free SEO analyzers. There’s a whole bunch of them out there, and if you look down below in our list, in the playlist that we have on this YouTube channel, you’ll be able to see that I’ve done quite a few reviews so far.

Now usually, what you do is you go to a website and you plug in the address for your website, and click a button, and it’ll go, and it’ll do its thing and it’ll check a whole bunch of different stuff, and it’ll give you a report onscreen.

The tool that we’re going to look at today is a little bit different for a couple of reasons. One is, it’s not a website. The second is, that it’s actually produced by a company you may have heard of called Google. Let’s take a look at Google Lighthouse, which is Google’s own tool for conducting what they call an SEO audit on your website, so let’s see how this works.

All right. I’ve been using this particular website, Artisans of Colorado. It’s sort of a demo site, and I’ve been using it in some of my other SEO checker reviews. We’re going to run this website through Google Lighthouse. Google Lighthouse has been getting quite a bit of ink lately. It’s actually been around for a couple of years. It’s a, basically a tool that Google makes available for free to webmasters to get a handle on all sorts of good stuff that has to do with your website.

An SEO Audit is Part of Google’s Developer Tools

Most recently, Google Lighthouse has been getting more publicity because the speed test results from Google Lighthouse are now being incorporated into Google’s own PageSpeed test tool which is … Let’s go here and just take a look just for chuckles here. I’m actually going to Google it. Google’s PageSpeed test, which is this one here, PageSpeed Insight. You can see PageSpeed Insights, and it will give you an overview of the speed of your website, and it’s tied into now another tool that Google had made available called Google Lighthouse.

There’s a couple of different ways that you can run Google Lighthouse. One way is by going and getting it as a free extension for Chrome. Now, I’ve done videos before about how you get extensions for Chrome and the way you do that is you click on the three dots up here at the top right of a Google Chrome browser and then you go to settings. Once you get to settings here, you can over and click on the hamburger menu at the top left.

Using Google Lighthouse as an Extension

Then go down and click on “extensions.” Now, the extensions is going to show you the extensions that are currently installed on your browser. If you click on the hamburger menu yet again, and go all the way to the bottom, you’ll see that you can open the Chrome web store. Go to the chrome web store and just go ahead and type in “Google Lighthouse.” If you want to, you can tick the little extensions filter here but, typically, it’s going to come up at the top anyway.

Here it is, and it says “rate it” on mine because I’ve already installed it. Usually, it will have a little button that says “add to Chrome” and you click, and then it asks you for permission to do it. You add that extension to Chrome, and then it’ll show up, this tiny little icon up here at the top right. See how I have that installed, and that means it’s as an extension on my site.

Now, if I go back to the site I want to check, so all I have to is click on that Lighthouse extension, and then notice it’s got a variety of options that we can set, so we’ll click on that. You’ll notice, it’s got a bunch of different categories it says to include. Performance, it’ll test the, whether your site is built according to standards as a progressive web app. This is nothing that I pay attention to right now. I probably should, but I don’t.

Accessibility, best practices and then finally, SEO. This is, I don’t know when they included the SEO audit, I think it’s been within the last year. I’m doing this in January of 2019. I could be wrong on that, but in any case, now we’ve got this nice little tool here, SEO.

What I’m going to do is I’m going to un-tick “progressive web app,” and I’m going to un-tick the “accessibility” one just to keep the set manageable. I’ll go ahead and click on “okay” for options. Now I’m going to click on “generate report.” Let’s see what we get. Normally, what Lighthouse will do is you’ll see it going through its paces, it’s checking various configurations of the site. Then it’s going to come up and open a new browser window, and it gives me a report.

Performance = Speed Performance

Now, notice it’s given me a 23 on performance. Now, this is how fast the site loads. We’re not really focused on load speed here, but we can use this in order to try to determine whether our site is below par or not. This is the same results or similar results that you would get if you go to Google’s PageSpeed Insights, that has best practices, and then finally, notice, my SEO audit. I’m getting 100% on my SEO audit, so that seems pretty encouraging at face value.

Let’s scroll down here and see what various categories that we have. Now, there is … I was actually pleasantly or, I guess, unpleasantly surprised to see that the best practices show, pointed me in the direction of something I was not aware of and that is that I have a security vulnerability on this website. You’ll notice it here, it says “one vulnerability detected.” You can typically always drop down the little dropdown button. If you’ve got a down triangle, then you click on it and it’ll show you more information.

This is telling me that, basically, the version I have of jQuery has a vulnerability, and so we would need to update jQuery to be able to patch that vulnerability. I’ll admit straight out, I did not realize we had this problem on this particular site. It’s basically a demo site, so it’s not a big deal but I intend now to go and check my other sites as well.

Checklist of Best Practices – Lucky 13

Now, it says that I’ve passed a total of 13 audits. I can see where I’m doing well, and you can see one of them uses https. In other words, our site is running securely. You can see its checked all sorts of different things, whether the page has doctype, it will talk about avoiding deprecated APIs. Some of this is pretty technical stuff. It displays images with correct aspect ratio. These are all useful tests. Really, although they are not under the SEO section of this audit, I would normally audit these things as part of an SEO audit, so you could say that it’s sort of an extension of their SEO audit.

Let’s go down to the actual SEO section right here. Now, it’ll tell me that there are two areas that I need to check manually. Notice, it tells me that the page is mobile-friendly and we do have some structured data going. If you’re not familiar with that, then this isn’t the place to learn, but structured data is looked for by Google and those other search engines that are still trying to be competitive.

Don’t Forget that Manual Check

Structured data is valid, but Google is going to tell me that I should still be checking these things manually as well. In my experience, this is wise advice. Often, automated tools will tell you that your website is mobile-friendly, and then you’ll go and look at it on a phone and you’ll see the automated tool didn’t really show you that it’s not mobile-friendly at all.

The one thing I don’t like about this, if you drop it down, it basically will just give you an opportunity to learn more, and then you’ll have links to more learning resources at Google, some of which are useful and some of which are pretty general. It points you in the direction of Google’s mobile-friendly test tool that you can use to explore your site a little bit more. Structured data. It’ll tell you more about what structured data is, about the testing tool and so forth, so it does give you resources to be able to follow up.

These past audits in SEO, now we’ll take a look, and those are then further subdivided into other categories. Mobile-friendly. Notice here that the mobile-friendly check is very, very sparse, in my opinion. Basically, it just checks this particular tag, which is a viewport tag, and normally that’s used if you have a responsive designed website.

You can’t be mobile-friendly without having that tag, but on the other hand, there’s a whole lot more to actually being mobile-friendly than simply having that tag. When it comes to explanations, Google’s explanation is pretty lean as well. Same way with the legible font sizes. Tells you that the legible text, notice, is greater than 12 pixels.

It still doesn’t tell you a lot of things like whether the fonts are too close together or whether particular elements are overlaying your site. I guess what I’m trying to say is this is a real cursory check. I would not consider this to be a full-blown SEO audit or even close to one. A lot of the tools we’ve checked that are website-based are more complete than this.

SEO Content Checks: Way Too Shallow to be Useful

Let’s go ahead and look at the other sections they have. Content, best practices. Here’s where I have more criticisms of this particular tool. For example, it says, “the document has a title element.” Okay, fine. Most webpages have a title element, but SEO would involve making sure that that title element was the appropriate length, that it described the content on the page, that it was tied into keyword research that you’ve done, that it would appear correctly on a search engine results page.

There’s a lot that goes into SEO beyond simply having a title tag, and so this is almost useless. As a matter of fact, if you looked at this and said, “Oh, hey, my title is fine,” then it’s actually done you a disservice. The same can be said for the meta description tag, is all it does is check to see if you have one. It doesn’t tell you anything about how well it’s been optimized.

The same criticism applies to “links have descriptive text.” Well, okay, descriptive, but descriptive of what? It says, “hreflang.” This is basically a tag that’s used to make sure that you’re compliant with best practices for multi-language, which is usually not an issue. “Document has a valid rel=canonical,” that’s good to know, but it’s still pretty minimal.

Then finally, “the document avoids plug-ins.” They have also crawling and indexing. “Page has success http status code.” Okay, that’s extremely basic. “Page isn’t blocked from indexing,” also basically what it means is like it’s checking your front door to your store during business hours and making sure it’s not locked. “Robots.txt is valid.”

We’ve gone through here a total of 11 checks that Google has done as part of their SEO audit. Now, here is a comparison, the SEO audit that we normally do on a website is 91 different checks, so this is indeed a pretty basic tool.

Bottom Line: D+ to C- as an SEO Audit Tool (Please don’t hurt me Google; I gotta say it like I see it!)

Before I conclude this review, and I’d give this tool a really low grade overall. No offense to Google. It’s great that they’re moving in a direction of giving us more information, but in terms of believing that you’ve done an SEO audit when you’ve run this, you haven’t.

I’m going to show you an alternate way to run Google Lighthouse, and like I said, it is useful, particularly when it comes to page speed, some of these other best practices, checking for security vulnerabilities. Here’s the other way to do it. When you’re looking at your page, you hit the F12 key on your keyboard. What the F12 key will normally bring up is your developer tools. These will show up as a panel. Most developers who do programming are very familiar with these. Usually, they’ll come up on this panel.

Now, you may have caught, when I first brought it up, it showed Lighthouse because developer tools now includes a hook into Lighthouse through the, when you click on the double arrow, depending on how much screen real estate you have, you often will have a “more,” a little double arrow, that indicates more choices. You click on that and you can go down to “audit.” Click on that, and notice, we can access, we can basically access the same Google Lighthouse tools here, and we didn’t have to get a plug-in to do it.

The plug-in is a little bit redundant now. In a certain respect, I want to show the plug-in availability because it does pull up the results in a separate browser window, which makes it a little easier to use.

All right, so there you go. That’s Google Lighthouse. The bottom line, if I had to give this a grade, I’d give it a C or a D as an SEO audit tool. Good to see Google giving us some SEO information, but we’d really like to see something that’s much more in-depth that what we have here. As far as other SEO checkers that are out there, most of the ones that we’ve tested are far more complete than this one that we just checked from Google.

Now, we’ll be doing more SEO checkers as we go along, and I hope this has proved useful to you. I’m going to ask you now for a favor, and that is, if you’ve made it this far, please go ahead and subscribe to our channel. When you subscribe to the channel, it basically is showing Google that, hey, you were interested in the video. Then Google will know to show the video to more people.

Go ahead and subscribe. Hit the “thumbs up” if you like the video and please also, when you do subscribe, click on that little alarm button next to the subscribe button. That means you’ll get a notification when we have new video content that will help you do the digital marketing that will help your website succeed on the Internet.

Thanks again for watching. My name is Ross Barefoot, and I hope to see you on the next video. Bye for now.

Website Checker Review: SEOptimer

A Website Checker from Down Under

This video review is part of our ongoing series covering website SEO checkers, tools that will check the search engine optimization of a page or pages on your website to see how well they measure up against SEO best practices.

In previous video reviews, I’ve covered Neil Patel’s SEO Analyzer and SEO Centro’s SEO Analyzer.  This time around we’ll take a look at an Australian SEO Checker that’s been around since 2012, SEOptimer.

[Note: Check out the other SEO Checker reviews we’ve posted on our blog or on our YouTube channel]

And if you, like me, would prefer to skim text, a verbatim transcript appears below the video.

Do you use any of these tools? Leave us a comment. Do you want us to review your favorite tool? Leave us a comment about that too.

And if you’d like to download our SEO Audit Essentials checklist (which you’ll see in the video), you can get a copy by visiting this page.

Transcript of SEOptimer Video Review

With a sleek, modern interface, SEOptimerclaims to have the “grade to rule all” grades, and that’s a pretty ambitious claim for a free tool that does an SEO check on your website. Now, I don’t really know this company and I don’t even know whether to call it S-E-O optimer or S-E optimer, but any case, we’ll answer the question about the grade to rule all grades in just a minute.

Hi. I’m Ross Barefoot with Horizon Web Marketing and the Horizon Web Marketing Academy and we’ve been going through some of the free online tools that are available that will help you to do an SEO check on your website. So, the next one that we’re going to take a look at is SEOptimer and we’re going to just take a quick walk through it and see if it does what it purports to do, which is to give you that grade that rules all grades.

So, when you arrive at the homepage for Seoptimer, you’ll see that it’s a very modern website. It looks like a fair amount of budget has gone into developing it and if you poke around in their website a bit, you’ll see that this tool’s been up and online since 2012, according to the site. The company is in Australia and they have a number of free tools available on their website and they also do SEO consulting services. I’m not really familiar with them as a provider. I don’t really make a recommendation or a criticism, but in my other tab here, we’re going to take a look at a project that I’ve plugged in to see what it looks like when we do an SEO check on that site.

In this case, it’s a site we’ve been using with other similar checkers. It’s called Artisans of Colorado. Right at the top it gives me a letter grade, which is fairly typical for these types of tools. It tells me that I’m ranking a C+, that my page could be better, which of course, is something you could say just about any website that’s out there. Let’s just scroll down a little bit and you can see how they’ve broken this down into a number of different categories. SEO, usability, performance, social and security. Kind of ironic social and security are next to each other, at least for the U.S. market. Now, we’ll drop down, we’ll see the overall grade and then we’ll see that they examined a number of the basic things that should be given attention to. In the header of the website, they’ll take a look at the title tag. They’ll give me a printout of what it contains. Recommendation on its length. Meta description tag. It’ll give me a notification if there’s no title tag or no meta description tag.

screen capture of seoptimer seo letter grade

Drop down a little bit farther here, and it’ll tell me whether there’s a good distribution of text in the header tags for the website. Now, one of the things that I did pick out is it’ll tell me that I have multiple H1 tags. It won’t necessarily give any sort of warning with regard to those, and one of the things that I’d like to see here that it doesn’t have would be, a better inventory right at the front side of these header tags. But, it does have it buried, just a little bit deeper, so in this interface, if I click where it says show more details, there I will see the inventory of contents of those various header tags.

screen capture of seoptimer header tags review

Definitely nice the way they have that. You just have to know to click on the blue button to show more details. The keyword, consistency, will show me some distribution of words and which ones are most common on the page. That’s a good thing. It would be nice if they had two and three keyword phrases as well, but the single keywords are better than nothing, definitely. It’ll also give me a warning on the low content on this page and certainly this page does have minimal, textual content, so that’s a valid warning.

On the image alt attributes, it’s a similar situation to the header tags. You’ve got to click to show them. The one thing here that I’d prefer to see is I’d like to see what the alt attribute says. In this case it’ll tell me which image on the page, this one right here, does not have any text in the alt attribute, but it won’t really give me anything in terms of a recommendation. It also has a section that tells me about the number of backlinks. It gives me a nice overview, here, of Moz’s domain authority, which is one of the industry’s standard numbers, measuring how high quality the backlink structure is. Dropdown here for the link structure. It’ll tell me, and I like this, that it gives me all the various links on the page, along with whether they’re flagged as follow or no-follow. Now, if you’re a beginner with SEO, a lot of this stuff that I’ve been rolling through here, you’re probably going to need to do some research and know how to analyze some of theses elements.

Screen capture of seoptimer analysis of backlink structure

This tool’s a little bit lean on recommendations for absolute beginners, but it does, if you’ve got something else that’s giving you some guidance, it’ll show you some reportage here of what’s going on in your site, that is very useful. I’m going to dropdown here. It’ll show the presence of a robots.txt, XML site map. It takes a look as to whether the site is going to render correctly on mobile, versus tablet, versus desktop. It’ll check a few of the various elements that could be a problem if crawlers need to access your site, which of course, they do. So, it’s good that it checks those things. On the speed check, it’s actually a pretty good test of the page speed info, because it doesn’t just give you a overall low time. It’ll show you the response time of the server. It’ll give you an all-page content loaded and then all-page scripts complete. Now, here again, if you’re not familiar with some of these terms, it’s going to be of limited usefulness to you, but if you know a little bit more, it does give you some useful information and then it will give you a little bit more in terms of the various components of your page that are being used. For example, the number of JavaScript files that are going on.

screen capture of seoptimer page load analysis for seo

And if you’re a programmer, you can use this as kind of a heads up, if you’ve got over usage of some of these elements. Dropdown a little bit here and it will take a look at your social profiles. In the case of this site, we don’t have anything going on, so it’s giving me a red flag on all of these various elements. Then it does have a good check of security. It’ll tell me whether I’m using secure protocol, the SSL right here. It’ll tell me whether HTTPS has been set up correctly and it’ll also tell me whether I’m being reported as having malware embedded on my site. I think that’s very useful. Most of the checkers don’t give us this type of feedback, so I think in that case, it was superior to some of the other tools we’ve taken a look at.

screen capture of seoptimer review of site security

Then, it will give me an overview of some of the various technological components used to build the page. Some of the various, sort of, techy details that are related to it. Then it’ll give me a number of recommendations. In this case, they’re good recommendations. Again, they’re pretty minimal, in the sense that they’ll tell me to execute a link building strategy, but they don’t really tell me how to do that. And to be fair, it’s really hard to teach someone how to, for example, do a link building strategy on a tool that’s a free one-page checker. So, a number of these things here are very good to take a look at. Not going to try to explain each of them. What I am going to do is, I’m going to see how does this stack up, and this is kind of a new thing I’m doing on some of these checkers, in that I’m going to go to our SEO audit checklist.

screen capture of seoptimer seo recommendations

Now, this checklist is a free resource, that we make available to anyone, and as a matter of fact, you can download a copy of this for yourself, and what I’ve started doing is taking a look at our checklist, which has 91 different items on it, and seeing is SEO, and I put here, this is an incorrect statement here, by the way. I need to stop myself right now. See where it says SEO Optimer up here? I kept calling it, in my mind, SEO Optimer, and then, if you go to Seoptimer, you’ll actually go to a site that downloads malware, so please, let me do a verbal correction here that this site, as a matter of fact, I think I’ll do it even though I’ve got the video running, I’m going to change this right here, right now. It’s SE Optimer.com, so make sure you get it right. Don’t make the mistake that I did.

On our 91 checklist, basically, I’ve got two different components that this audit checklist is broken into. The whole thing and then also the technical side of things. So, for technical SEO factors, and most of these checkers are focused on the technical factors, I have 30 different points that we check when we do an SEO audit on the site and they hit nine of these where SE Optimer can actually help you, and you’ll see some of them here. For example, the presence of an XML sitemap. Whether the site speed is acceptable or not. Is the site using HTTPS? Is the domain clean of malicious code, and again, most tools won’t do that. Dangerously invalid HTML, broken links. Is the site mobile friendly? And these things over here, you’ll see them flagged, yes, and yes means that SE Optimer, if you’re using it, could actually help you to clear those items if you’re doing your own audit checklist.

You can see, however, that it’s not going to really hit everything that a professional SEO audit would hit. I can just scroll down here and kind of give you a general overview of all the items that you still need to pay attention to, even if you’re running it. So, although I really like a lot of aspects of this tool and I like the fact that it’s modern, well maintained and so forth, I probably would not agree that it will give you the grade to rule all grades. On our comprehensive SEO audit checklist, it hit 16 out of 91 points. On our technical checklist, it hit 9 out of 30 points. So, good tool, but you will have to do more if you’re going to do a thorough SEO audit on your site. By the way, if you want a professional to do an SEO audit for you, definitely come to Horizon Web Marketing. That’s the type of thing we really love digging our teeth into. And, if you want to learn how to do one for yourself, take a look at the Horizon Web Marketing Academy, that’s the training arm of Horizon Web Marketing, where we teach business people and web masters and basically anyone who has an interest, how they can master a lot of these issues with regard to search engine optimization and perform them on their own or with their own team.

Again, my name is Ross Barefoot with Horizon Web Marketing and Horizon Web Marketing Academy. I appreciate you taking the time and subscribe, down at the bottom, so that you can get the next review, that we do have a website grader and you can stay on top of the best tools that are out there at the lowest cost. Thanks again for watching.

The Yelp Review Filter

Are you a business who depends on local customers?  If you are, then you probably are already keenly aware of the growing importance of client reviews in the health of your business, and the growing importance of Yelp when it comes to reviews.

Yelp icon: Why does yelp filter reviews?

Well yeah, maybe. But a lot of the people who love you on Yelp may never show up to your customers!

But have you ever had this happen?  A client tells you that they left you a nice review on Yelp.  Pleased and encouraged, you visit your Yelp page to see what they wrote.  You look and look and…to your confusion you can’t find their review anywhere?

If you know what we’re talking about you’re one of the many small businesses who have had their valuable Yelp reviews filtered.

Why Does Yelp Filter Reviews?

So why does Yelp filter reviews? They don’t trust the authenticity of them, because well, many of the reviews left on Yelp are fakes.

Now, while it’s understandable that Yelp would try to filter out fake reviews, it’s unfortunate that they do such a crappy job of it. For one of my clients, Yelp didn’t trust 21 of 24 reviews that legitimate Yelpers left on their site.  In fact, they filtered out all of this company’s positive reviews and only left 3 negative reviews.

Here’s how to see those phantom reviews.  Visit your business listing on Yelp.  Then scroll down to the section that says “About this Business.”  Right above that you might seem a line that says “[number] other reviews that are not currently recommended” (see screen capture, below).

screen capture of Yelp's other reviews button

If you’re missing some reviews that you thought had been placed, go and see if they are parked in Yelp’s “dead letter” graveyard.

Giving Your Reviews their Best Shot at Being Seen

Here’s how you can avoid having your best reviews end up in this lonesome place where no one will read them:

  • Yelp pays more attention to active Yelpers, so talk to your satisfied clients and, if they are looking for a place to leave you a positive review, and if they’ve never been on Yelp before, tell them to leave you a review somewhere else, such as Google+ or Yahoo local.
  • Don’t get a bunch of your customers to submit reviews in a short period of time, that looks artificial to Yelp
  • Try to find customers who are active on Yelp and then encourage only those customers to leave a review on Yelp

Keep in mind that all of the review sites prohibit you from soliciting reviews, so never offer to trade discounts, cash or favors for a positive review.  You can mention that you encourage reviews, but don’t tell them you want “positive” reviews or you could be in trouble with more sites than Yelp.

Have you had an experience, good or bad, with Yelp’s review filter?  We’d love to hear about it in the comments.  And if you’d like help with local search engine optimization, read more about what we offer.