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How to Add a User to Google Analytics (and 6 more “add user” how to’s)

picture of keys illustrate adding users

Adding a user to Google Analytics is easy!

  1. Log in to Google Analytics with your usual login credentials
  2. Click on the “gear” icon or the word “Admin” in the lower left of the screen
  3. At the Account level (the far left column of choices), click on  “User Management”
  4. In the pop-up overlay, click on the blue circle with a white “plus” sign in the top right corner
  5. Enter the email address of the person you want to add (it has to be an email that can log into a Google account, whether or not it’s a gmail account)
  6. Specify the level of privileges you want to assign to the user in the lower part of the screen that appears
  7. Click “Add” (blue button at the top right of the screen)

This is just one of the how to’s that we need to walk new clients through when we start serving their digital marketing program. So, to make it easier to see the instructions that are relevant, we created a playlist of 7 videos that will show you how to add a user to:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Google Merchant Center
  • WordPress Dashboard
  • YouTube Channel

If you’ve just started in digital marketing delegation, whether to an agency or employees, you’ll have to share access to critical properties. NEVER pass around your credentials to do that. These videos show you a better way.

(Do you need a video that we haven’t made yet? Tell us in the comments!)

To Our Agency Friends: Feel Free to User these Resources for Your New Clients

Below the embedded playlist below, there’s a link to the playlist itself. These videos are meant to be useful to our clients, but if they add value to your operation, we certainly don’t mind you sharing them.

Care to share?

Here’s a shareable link to the playlist: https://www.youtube.com/playlist?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB

Just need to access a specific “How to Grant Access” video?

Here are some direct links you can use:

Or, copy the code below and you can embed the full playlist on your own website customer service page.


<iframe 
src="https://www.youtube.com/embed/videoseries?list=PL9rAOPzj1j1VfqFqbs8Ov7qO7LlVdW1HB&rel=0" 
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">
</iframe>