https://www.horizonwebmarketing.com/wp-content/uploads/2019/01/email-marketing-myths.jpg 715 547 Roy Nakamura https://www.horizonwebmarketing.com/wp-content/uploads/2017/07/horizon-web-marketing.png Roy Nakamura2019-02-15 09:00:122019-01-14 20:30:24The 7 Myths of Email Marketing
Email Marketing is still one of the most powerful ways to market; yet myths persist. Here are 7 email marketing myths.
- Myth: Consumers are trigger happy with the spam button. Fact: Less than 1 in 2,000 will label an email as spam
- Myth: Consumers will ignore repeated emails. Fact: Sending 4 emails a month (instead of 1) doubles email opens
- Myth: Short email headlines give better results. Fact: Under 60 characters increases opens but over 70 characters increases clicks
To view the entire article, click here (from MarketingProfs).
Roy is the President of Horizon Web Marketing.