The 7 Myths of Email Marketing

Email Marketing is still one of the most powerful ways to market; yet myths persist. Here are 7 email marketing myths.

Quick Takeaways:

  • Myth: Consumers are trigger happy with the spam button.  Fact: Less than 1 in 2,000 will label an email as spam
  • Myth: Consumers will ignore repeated emails.  Fact: Sending 4 emails a month (instead of 1) doubles email opens
  • Myth: Short email headlines give better results.  Fact: Under 60 characters increases opens but over 70 characters increases clicks

To view the entire article, click here (from MarketingProfs).

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