The Psychology of Color
Quick Takeaways:
- 84.7% of consumers cite color as the primary reason why they buy a particular product
- Ads in color are read 42% more often than ads in black and white
- 52% of shoppers did not return to a store due to overall aesthetics









To view the entire article, click here (from Small Business Trends).

Roy is the President of Horizon Web Marketing.
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