The Psychology of Color

Quick Takeaways:

• 84.7% of consumers cite color as the primary reason why they buy a particular product
• Ads in color are read 42% more often than ads in black and white
• 52% of shoppers did not return to a store due to overall aesthetics

To view the entire article, click here (from Small Business Trends).

Roy Nakamura

Roy is the President of Horizon Web Marketing.