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The Psychology of Influence & Persuasion

by | Mar 28, 2022 | Roy’s 1-Minute Marketing Messages

Here are six key factors that guide the science of persuasion; read on.

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message:  How To Influence and Persuade – The Six Key Factors
Some takeaways:

  • Reciprocity: the obligation that one feels to return a favor
  • Scarcity: where people tend to want more of what there is less of
  • Liking: where people prefer to say yes to those who they like

how to influence and persuade
principle of reciprocation
scarcity principle

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