Here are six key factors that guide the science of persuasion; read on.
Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)
Today’s message: How To Influence and Persuade – The Six Key Factors
- Reciprocity: the obligation that one feels to return a favor
- Scarcity: where people tend to want more of what there is less of
- Liking: where people prefer to say yes to those who they like
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Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.