(If you haven’t, you can find it here.)
If you have, maybe you’d like a bit of a guided tour. In this brief video I’ll give you an overview and a few insights as to how you might want to use this resource in your own web development and digital marketing.
When you watch the video, feel free to post questions in the comments for either this blog post or the video itself. We want to make sure you can get the most out the SEO Audit checklist.
Why should you care about SEO? SEO is Search Engine Optimization to rank higher in search results. Here is a great reference to learn about the value of first page Google results.
Ross Barefoot got his start in small business managing an importing company in the bicycle industry. While there, he tried his hand at programming to find more effective ways to track, market and sell his company’s range of bicycle parts. He loved the web marketing side of things so much he became a professional web developer in 2001, starting a website design business in Western Colorado. He took his first SEO certification course from the Search Engine Academy in 2002, followed it up with another in 2004, and decided to jump full time into SEO training and consulting in 2011, becoming a Master Certified Instructor with the Search Engine Academy, where he continues to serve on the Board of Directors. Today, Ross is CTO, trainer and chief SEO strategist at Horizon Web Marketing (www.horizonwebmarketing.com), a full-service digital marketing agency based in Las Vegas.