Often when companies go in search of SEO services on the web they are thinking of “SEO” as a service separate from website design. I can understand that, for a couple of good reasons.
First Reason SEO Services are often Divorced from Website Services: Lack of Training
Let’s face it, it’s not hard to find someone who is willing to build a website. I’ve been in Web development since 1995, professionally since 2000, and if I had the proverbial nickel for every time that I encountered a website built by someone’s nephew or brother-in-law I would be able to retire in Fiji (and that’s only a slight exaggeration). The nephew or brother-in-law won’t be combining search engine optimization talent with web development talent, since in all likelihood they haven’t even got the web development side down yet.
On the other extreme are websites that are extremely sophisticated and polished. But in order for a web tech to achieve that level of skill in this day and age they need to spend every spare moment honing their web development skills. Real web development is a demanding profession as Google approaches its sweet sixteen birthday, and it does not favor part-timers.
Second Reason SEO Services are often Divorced from Website Services: Differing Mindsets and Skillsets
In my experience the types of techs who have an inclination toward web programming and design tend to have a disinclination to the fuzzier, more abstract world of selecting keywords, creating content, and cultivating the types of partnerships that lead to quality links. So even though some web development professionals will engage in SEO, in most cases their heart, and their time and training, are not into it.
But Divorce can be Messy
Certainly there are SEO companies that work on just Search Engine Optimization, in a world totally divorced from website development technology. Such companies rely on another company to deal with the website technical issues, but that creates a powerful disadvantage. The disadvantage lies in the fact that search engine optimization, which is part of search engine marketing, has a technical site that relies on a keen understanding of what can and cannot be accomplished in website programming. A failure to have a good grasp of that can lead the SEO services firm to expect the unrealistic, or to spend time and money making inappropriate demands of the web development people.
The other disadvantage arises when one of the two organizations isn’t up to standard. If a highly skilled SEO firm has to rely on a lax and incompetent web developer to get things done, they end up looking just as bad as, if not worse than, the developer.
Best SEO and Website Services Solution: Different People, One Team
At Horizon we realized long ago that we would need a team approach to serve out customers in the best way possible. For that reason we have assembled a multi-disciplinary team that can deal with your companies online marketing needs from development to search to social media. Within our team we can address Website needs as well as the broad range SEO and SEM services necessary to succeed online.
So, if you’re tired of eating your peas and carrots separately, give us a call and we’ll discuss how we can put our Website and SEO services team to work for you.
Ross Barefoot is the Chief Technology Officer at Horizon Web Marketing. In his work with Horizon Ross brings 35 years of small business management experience, 25 years programming experience, 20 years web development experience, and 13 years experience as a professional SEO. Ross is also currently a certified SEO trainer with the Search Engine Academy and serves on its board of directors.