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What Makes Tik Tok Videos Go Viral

by | Feb 14, 2022 | Roy’s 1-Minute Marketing Messages

One of the fastest-growing social media platforms is TikTok,
featuring short videos 15 seconds to 3 minutes.
Find out what makes TikTok videos go viral.

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message: What Makes TikTok Videos Go Viral
Some takeaways:

  • The most popular video themes are humor 36%, followed by dance 22%, and pets 21%
  • 56% of videos had music backgrounds
  • Primary emotions expressed in videos are happiness 58%, followed by surprise 24%, and anger 9%

the hooks of viral tik toks
primary emotional impressions of viral tik toks
statistics of verified vs non-verified accounts
the benefits of having verified accounts are less pronounced for comments and shares than for likes and plays
Impact of engagement metrics of top 5 tik tok genres
viral tik toks by genre
genres of tik tok songs played as backing sounds


To view the entire article, click here (from


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