One of the fastest-growing social media platforms is TikTok,
featuring short videos 15 seconds to 3 minutes.
Find out what makes TikTok videos go viral.

Hi, This is Roy.
Welcome to my next 1-minute message, designed
for short-attention-span people (like me).
(For those not familiar with this, here are short sound-bites
in business and internet marketing, in 1-minute format.)

Today’s message: What Makes TikTok Videos Go Viral
Some takeaways:

• The most popular video themes are humor 36%, followed by dance 22%, and pets 21%
• 56% of videos had music backgrounds
• Primary emotions expressed in videos are happiness 58%, followed by surprise 24%, and anger 9%

To view the entire article, click here (from marketingprofs.com).

Roy Nakamura

Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.