What You Need To Know If Marketing To Affluent Americans
If marketing to “Affluent Americans” ($100K+ annual income) here is some useful information.
Affluent American Behavior and Media Consumption
Quick Takeaways:
- 28% of US households (35 million) are affluent (household income $100K+)
- 64% of Affluent Americans are Boomers or Gen X
- Affluent American adults spend 4X more time watching ad-supported TV than YouTube+Facebook combined.





To view the entire article, click here (from MarketingProfs).

Roy is the President of Horizon Web Marketing.
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