What You Need To Know If Marketing To Affluent Americans

If marketing to “Affluent Americans” ($100K+ annual income) here is some useful information.

Affluent American Behavior and Media Consumption

Quick Takeaways:

  • 28% of US households (35 million) are affluent (household income $100K+)
  • 64% of Affluent Americans are Boomers or Gen X
  • Affluent American adults spend 4X more time watching ad-supported TV than YouTube+Facebook combined.

To view the entire article, click here (from MarketingProfs).

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