The words you use in your advertising do make a difference in your sales.
Here are some examples.
The old button showed a picture of a shopping cart
“Add to cart” increased sales by 49%
“CTA” stands for “Call To Action”
To view the entire article, click this link (from Hubspot):
Roy Nakamura is the founder and CEO of Horizon Web Marketing. Before becoming an Entrepreneur, Roy spent 25 years in Silicon Valley corporate finance, holding the position of CFO with multi-national corporations. He is a graduate of the University of Chicago Booth School of Business with an MBA in finance and also has passed the CPA exam. Additionally, Roy holds a BS in engineering and a Masters degree in journalism, and has board-level experience with United Way and Financial Executives International. In 2008 Roy was named “Business Person of the Year” by the Las Vegas Asian Chamber of Commerce.